Strategic media production and business development for organizations that need to build trust, visibility, and momentum.
About
I'm a video producer, editor, and communications strategist. I make video and podcasts that help people understand things that matter: interview series, explainers, and social content built to actually reach an audience.
I've spent more than 15 years in creative work and over a decade in operational leadership, so I bring both a storyteller's instinct and a builder's discipline. I shoot, edit, and package content on location in New York City and Long Island or remotely, and I build the systems that get it seen.
I'm especially drawn to mission-driven organizations working on big public questions, including the future of AI.
WORK
SELECTED WORK
THREE VILLAGE CENTRAL SCHOOL DISTRICT
The Challenge
The district had important news to share with families, but as district leaders said publicly in a video I produced, the community wasn't reading the written updates posted to the website. Real issues facing the district needed to reach people where they actually pay attention, and that meant video. Busy staff needed a partner who could capture those stories quickly and turn them into content families would watch and share.
The Approach
I work with the district's communications team to plan, film, and edit video for [social media, the website, board meetings, events]. That covers on-location shooting, interviews with students and staff, and editing each piece into versions for long-form viewing and short social clips.
The Result
The work shows how a public institution can use modern storytelling to build trust and connection with the community it serves.
Bub & Pop / Matt Hoffman
The Challenge
Matt Hoffman has built a respected voice as a music journalist, with deep insight into artists, culture, and the evolving music industry. But like many independent creators, the challenge wasn’t the quality of the content—it was scale. Long-form conversations, thoughtful interviews, and unique perspectives were being produced, but without a system to consistently capture, distribute and amplify them across modern digital channels. In a fragmented media landscape, strong ideas alone aren’t enough; they need infrastructure behind them to reach the right audiences.
The Approach
My work with Matt focuses on brand development - building both the creative and technical systems needed to expand Matt’s reach while preserving the authenticity of his voice. The strategy begins with developing a multimedia content engine built around a podcast and interviews. I collaborate with Matt on creative direction and production - including filming, editing, and shaping each episode into a compelling long-form conversation.
From there, the work extends beyond production into distribution and amplification. Using a combination of AI-driven tools and automation platforms, I am building a system that transforms each episode into multiple formats—short-form video, social clips, written excerpts, and promotional assets. These assets are then automatically distributed across platforms to increase visibility and engagement while maintaining consistency with the Bub & Pop brand.
The Result
The goal is to transform Bub & Pop from a single podcast into a scalable media platform—one where strong journalism is supported by a modern communication system capable of reaching audiences wherever they are. By combining storytelling, production, and automation, the project demonstrates how independent creators can expand their reach without losing the voice and perspective that make their work meaningful.
NERD INC
The Challenge
Nerd began as an innovative concept focused on building community through shared interests, but like many early-stage startups, the operational structure behind the idea had become fragmented. A complex founding partnership became disorganized after several early founders stepped away, leaving an unclear structure and operational gaps. Just as important, the company didn't yet have a clear, compelling way to show investors and future users what it was building and why it mattered.
The Approach
My work with Nerd starts with telling its story. I produce, film, and edit video that communicates the product, the mission, and the community the platform is built to serve, and I work closely with the founders on brand positioning and messaging so investors and users understand the vision quickly. Behind that story, I'm helping restructure the company into a clean corporate entity ready for future capital raising, and I'm putting internal systems in place for communication, workflow, and financial tracking.
The Result
The goal is to position Nerd not just as a compelling idea, but as a well-structured company with a clear story, ready to attract the right partners, investors, and users. The project shows how early-stage companies can turn complexity into clarity and build momentum for their next stage of growth.
PIANO PALACE
Objective: Support entrepreneurial succession by guiding the launch of a new retail music business, from acquisition and brand development to operational systems and market presence.
The Challenge
Piano Palace began as an opportunity created through retirement succession. A long-established piano retailer was preparing to exit the business, creating the possibility for a new entrepreneur to step in and build the next chapter of the market. However, turning that opportunity into a functioning company required more than simply acquiring inventory.
The transition involved navigating the purchase of product from a retiring business, structuring a new company, establishing a new brand identity, and building the operational systems needed to run a modern retail business. Without careful coordination across inventory procurement, financial management, communications, and retail infrastructure, the process of launching the new venture could quickly become overwhelming for a first-time founder.
The Approach
My work with Piano Palace focuses on helping the founder transform the opportunity into a fully operational business. I am guiding the sourcing and procurement of inventory from the retiring retailer and supporting the transaction process to ensure a smooth transition of product and assets into the new company.
At the same time, we are building the foundation of the new business itself. This includes forming the company, developing the brand identity, and implementing the operational systems required to support day-to-day activity—from communication workflows to point-of-sale systems and financial bookkeeping.
Beyond internal operations, I work closely with the founder on external communications and marketing, including social media content and storytelling that helps introduce the new brand to the local community. The project also extends into real estate strategy as the founder prepares to open a new retail location designed to support both sales and music education.
The Result
The goal is to transform a retirement transition into a new entrepreneurial venture—one that preserves the legacy of a local music business while building the systems, brand, and infrastructure needed for the next generation of growth.
CONTACT
Get in touch.
Every organization today is a media company.
Whether you're a school, a creator, a startup, or a mission-driven organization with something important to say, I can help you tell it clearly and get it in front of the right people. I produce video and podcasts on location in New York City and Long Island or remotely, and I build the systems that carry them further.
Email me at tedd@sandpiperstrategy.com to set up a 15-minute call.